Social Media Marketing
Today, a myriad of businesses uses social media platforms to reach all types of customers and prospects. Media such as Facebook, Instagram, Twitter, and Pinterest are powerful marketing tools that have helped many companies realize remarkable success in their business. Social media platforms are used to drive traffic and sales to your website. Marketing activities in social media involve engaging your audience through shared content to achieve your branding goals. Examples of content that can be shared include videos, texts, images, and other content that can capture the attention of clients. Most social media platforms now have paid social media advertising that businesses can take advantage of.
Relevant content is the foundation of every marketing strategy. Content marketing is a formidable digital marketing technique that involves curating and sharing essential, useful, and consistent content to a target audience. The main aim of the content is to allure and retain potential clients. Also, many businesses use content marketing to direct profitable customer action.
Have you ever received an email from you're company informing you of the services they offer or the new changes they have made to their products? Well, this is a form of email marketing. This type of marketing is effective and has been around for ages. It involves sending direct emails to clients to nurture and connect with them. Email marketing strives to turn prospects and one-time buyers into loyal clients.
Pay Per Click (PPC) Marketing
You have probably come across or accidentally clicked on ads on a website. While these ads might be annoying, they are strategically placed to lead you to a website. PPC is a hassle-free way of buying traffic to your website. If your ad gets clicked, you pay a particular amount. Earning organic visits is often a daunting task. This is one of the reasons why PPC is a popular form of digital marketing.